A REPORT ON THE BUSINESS IMPLICATIONS OF PSYCHOLOGICAL TOPICS

Topics: Psychology, Industrial and organizational psychology, Applied psychology Pages: 32 (5615 words) Published: July 5, 2014


A REPORT ON THE BUSINESS IMPLICATIONS OF
PSYCHOLOGICAL TOPICS

Table of contents Page No.

Executive Summary

1.0 Introduction
1.1 Origin
1.2 Scope
1.3 Purpose
1.4 Background
1.5 Methodology
1.6 Report Preview
1.7 Limitations
2.0 Report Body
2.1 Introduction To Psychology & It’s Relation To Business 2.2 Background of Psychological Influence In Business
2.3 Introduction To Psychology
2.3.1 Sensation and Perception
2.3.2 Learning
2.3.3 Memory
2.3.4 Thinking and Reasoning
4

5
5
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6
6
7
8
8
8
8
9
10
11
12
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16

2.3.5 Intelligence
2.3.6 Motivation and Emotion
2.3.7 Personality
2.3.8 Industrial Psychology
3.0 Ending Part
3.1 Summary
3.2 Conclusion
3.3 Recommendation
Appendix
Bibliography

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Executive Summary

Psychology is an important part of science. The use of the word psychology has fallen into disrepute since it has become the universal term for all sorts of studies. It should be remembered that psychology is, briefly, the science of the mind. This definition, however, does not prevent a consideration of the physical side of life. Psychological knowledge is applied to various spheres of human activity, including the family, education, and businee and employment; and to the treatment of mental health problems. Psychology includes many sub-fields that span areas as diverse as human development, sports, health, industry, media and law. Psychology incorporates research from the social sciences, natural sciences, and humanities. The aim of any business organization is to provide the public with a commodity of some sort. It may be goods, or it may be advice which the business man supplies; it does not matter which it is as long as it is given in an efficient manner. The adaptation of certain psychological laboratory data to business has made it possible to attain the end desired in a more practical manner because it has indicated in clear-cut terms the necessity for considering the intermediate factor between originator and consumer, namely the employee. It does not in any way alter the aim, that is business alone, but it does indicate how the aim can be attained without a useless expenditure of bodily exertion—which hereafter we shall term energy.

As new large corporations are creating new management problems, Such as: efficiency, product development, getting cheap materials, keeping labor costs down and so on, today attention has been shifted towards the worker and worker related terms. For example: Selection (testing), training, employee satisfaction and so on.

As psychology offers more effective advertising, better trained workers, improved management techniques, better performing workers, higher quality output and a more scientific approach to all of this, today the business world can go better with the psychological topics and norms for better production.

1.0 Introduction
1.1 Origin
This report was authorized by Jasmine Jaime,course instructor of Introduction To Psychology of 18th batch in the BBA program of Jahangirnagar University. The purpose of this report was to give students a generalized idea about psychology and various business implications of different psychological topics. And it was reported by Sumaiya Afroz .

1.2 Scope
In this report I have covered different topics of specific chapters of our course ‘Introduction To Psychology’ according to the instructions of our course instructor. Here I have focused on the different parts or subparts of introduction to psychology, psychological research, sensation and perception, learning, memory, thinking and reasoning, intelligence, motivation and emotion, personality and industrial psychology which have significant business implications.

1.3 Purpose
The purpose of this report is to...

Bibliography: Feldmen, Understanding Psychology,8th Edition, McGraw-HILL
About Psychology, retrieved from http://en.wikipedia.org/wiki/Psychology (n.d.) on 15.1.10
Business, retrieved from http://en.wikipedia.org/wiki/Business (n.d.) on 18.1.10
Industrial Psychology, retrieved from http://www.nzetc.org/tm/scholarly/tei-Gov04_07Rail-t1-body-d3.html (n.d.) on 18.1.10
Plan For Success &Motivation, retrieved from http://www.puntoclave21.com/paginas/articulos_ingles/plan_for_success.htm on 20.1.10
Topics In Industrial-Organizational Psychology, retrieved from http://www.answers.com/topic/industrial-psychology#Job_analysis(n.d.) on 20.1.10
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