SWOT,PORTER ANALYSIS,TOWS MATRIX BUSINESS PLAN

Topics: Marketing, Strategic management, Product management Pages: 21 (1919 words) Published: November 28, 2014
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( 3 )
MUHAMMAD ADAM BIN AHMAD
MUHAMMAD ALIF DANIAL BIN AZMAN
MOHD FAQRUR RAZZI BIN MD YAZID
AZHANI BINTI LOKMAN
FATIN NABILAH BINTI AHMAD SHUKRI

Company Background
Name of the business

: Polka Cupcake Cafe (PC3)

Address

: Jalan Medan Pusat 2C,3B Curve Business Park, Pusat

Bandar Baru, Kawasan Perindustrian Bangi, 43650 Bandar
Baru Bangi, Selangor.
Telephone number

:03- 89258462

Fax

:03-89258444

Email

: polka_cupecakecafe2014@yahoo.com

Main activities

:Make the new recipe of the cupcake for meet
customer satisfaction

Nature of business

: The form of business is partnership agreement

Registration date

: 3 January 2015

Operational date

: 1 January 2015

Initial capital

: RM 49,081

Blog address

: http://polkacupcakecafe.blogspot.com

Twitter

:polkacupcakecafe@twitter.com

Name of bank

:CIMB Bank

Account number

:12230080568525

Share

20%

Organizational Chart

GENERAL MANAGER
MUHAMMAD ADAM
BIN AHMAD

ADMINISTRATION
MANAGER
MUHAMMAD ALIF DANIAL
BIN AZMAN

MARKETING
MANAGER
MUHAMMAD FAQRUR
RAZZI BIN MD YAZID

OPERATION
MANAGER
AZHANI BINTI
LOKMAN

FINANCIAL MANAGER
FATIN NABILAH BINTI
AHMAD SHUKRI

1) Product
• Main product is cupcake.
• Our main flavor is chocolate, butter, carrot,
prune and dates.
• Our main filling is fresh fruit such as kiwi,
strawberry and berry.

2) Vision & Mission & Objectives
• Vision
• To sell product based on Halal cupcake with affordable
price for customer satisfaction.
• Mission
• For our customer have a choice to buy a cupcake in the
area of Bangi.





Objectives
Offer the cupcake at suitable price
Preferred customer satisfaction.
Future plan to open new branches

3) MAIN concerns and issues faced by the firm
in the effort growing their business
• Problem to carter market
• Seasonal product
• Future threat competitors

4) PORTER’S Analysis
Element/factors

1

2

THREAT OF NEW
COMPETITION
A. Strong brand names are
important.
B. Geographic factors limit
competition.
C. Customers are loyal to
existing brands.
THREAT OF SUBSTITUTE
PRODUCTS OR SERVICES
A. Substitute is lower quality.
B. Substantial product
differentiation.
C. The switching costs are low,
and the threat is high because
it’s easy to switch from
cupcakes to any other type of
substitute products.

How does it impact firm
profitability

Possible action to be taken

A. To attract customer
B. The place have many
competitors that offer same
product
C. Customer hard to accept new
product

A. Do more advertising
B. Find a place that no firm that
offer same product
C. Do promotion such as sample
and tester

A. Customer change to another
product.
B. Customer are attractive to a
good looking product.
C. Consumers will choose a
better product quality.

A. Keep our quality product for
customer satisfaction
B. Make a product more attractive
by contrasting it unique qualities
such as a good packaging.
C. Create our product with a good
quality to maintain existing
customer

Element/factors

3

4

5

INTENSITY OF
COMPETITIVE RIVALRY
A. Relatively few competitors
B. Fast industry growth rate
C. Low storage costs

BARGAINING POWER OF
CUSTOMERS (BUYERS)
A. Small customers
B. Product is important to
customer
C. Low buyer price sensitivity

BARGAINING POWER OF
SUPPLIERS
A. A large number of small
suppliers have limited
bargaining power
B. Low bargaining power, as we
can change suppliers if we
need to.
C. Similar product or service
but with higher value or cost

How does it impact firm
profitability

Possible action to be taken

A. Consumers change quite
rapidly
B. Competitors increase in short
term.
C. Cannot supply enough
demand

A. Adjust price, styles and create a
new flavor for the customer
B. Make various product such as new
flavor
C. Do more bigger storage costs

A. Sales decrease...
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