sunlight flakes

Topics: Soap, Lever Brothers, Cost accounting Pages: 20 (6127 words) Published: September 1, 2015
Sunlight Flakes
Product Life Cycle
Introduction
1890s- Lever brothers, although already selling nearly 40 000 tons of Sunlight soap a year and starts expanding into Europe, America and the British colonies with factories, export businesses and plantations; still wasn’t contented of the product they have that time. External factors such as marketplace trends (customer wants and expectations) made them realize that there’s still some room for improvement for their product. Up to the end of the 19th century, washing clothes at home usually entailed the tedious task of cutting chips off of large hunks of laundry soap to use in creating sudsy water. At that time, what the customers want is a laundry soap that would be easier to use. A Monsieur Charpy employed at Lever in England developed a technology that allowed production of a very thin sheet of soap that then could be flaked. 1899 – It was during 1899 when Lever Brothers introduced a new type of product, Sunlight Flakes –a domestic brand in the United Kingdom, The Sunlight Flakes is basically formed from using scrapes or flakes coming from the former product Sunlight soap, and this makes housework easier than with the traditional hard soap bars. Growth

1900 –The name changed from “Sunlight Flakes” to “Lux” in 1900, a Latin word for “light” and suggestive of “luxury.” As a trade name, Lux had multiple advantages. The name is short and easy to remember; in Latin it means "light" (and so is related to Sunlight); and by association it suggests luxury. The Lux trademark was registered in the U.S. in 1900. 1906 – The soap flakes began to be imported to the U.S. and manufactured at a new Lever Brothers plant in Cambridge, Massachusetts in 1907. The product was not promoted heavily at first, and sales were modest.

Maturity
1925 – Lux toilet soap was launched in the United States in 1925 and in the United Kingdom in 1928 – Subsequently, Lux soap has been marketed in several forms, including hand wash, shower gel and cream bath soap Product Design

Formulation
Lux Soap Bar Silky Touch
The list below displays ingredients in descending order, with those present in highest quantities coming first. Please note: This is the latest formulation present on the market. It may not exactly match the product label. If the information is not what you require or does not correspond with the product you have bought, please contact our consumer careline for more details. 

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Ingredients
Functions
Sodium Tallowate
Surfactant
Aqua
Solvent
Sodium Palm Kernelate
Surfactant
Glycerin
Humectant
Helianthus Annuus
Skin Conditioning Agent
Parfum
Fragrance
Sorbitol
Humectant
Prunus Persica
Botanicals
Sine Adipe Lac
Skin Conditioning Agent
Lactic Acid
Humectant
Bisabolol
Skin Conditioning Agent
Tallow Acid
Surfactant
Palm Kernel Acid
Surfactant
Propylene Glycol
Solvent
PEG-40 Hydrogenated Castor Oil
Solubiliser
Trideceth-9
Emulsifier
Pentylene Glycol
Solvent
Sodium Chloride
Viscosity Controlling Agent
Tetrasodium EDTA
Sequestrant
Etidronic Acid
Sequestrant
Sodium Sulfate
Bulking Agent
Citric Acid
Additive
Ascorbic Acid
Additive
Alpha-Isomethyl Ionone
Fragrance
Benzyl Salicylate
Fragrance
Butylphenyl Methylpropional
Fragrance
Citronellol
Fragrance
Coumarin
Fragrance
Geraniol
Fragrance
Limonene
Fragrance
Linalool
Fragrance
CI 14700
Colourant
CI 15510
Colourant
CI 77891
Colourant
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Packaging (Benchmark, CAD or Reengineering?)

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Lux is famous for its superior fragrances and luxurious products, leading to its number one branded spot as the best-selling soap bar in the world. An iconic brand that has over 90 years of heritage – including some of the world’s most beautiful stars as its ambassadors like Audrey Hepburn and Elizabeth Taylor. Lux continues to be successful through its history of positive...
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