organisation study at minar ispat pvt ltd

Topics: Marketing, Steel, Thermodynamics Pages: 3 (561 words) Published: May 12, 2014
ORGANIZATIONAL STUDY AT MINAR ISPAT PVT LTD,CALICUT

Mr.Muhammed shafi, the managing Director of “Minar group” of companies with its corporate office at palakkad, Kerala, India mainly engaged in manufacture and supply of various steel and allied products in the country for the past decade and a half .markets its products in the country through a wide dealers network. Beside Steel Industries, Minar group is an also engaged field like Construction, Education, Health, etc Minar ispat (p) ltd,an ISO 9001:2000 certified company in the year 2006 at anakuzhikkara p.o,kuttikatoor ,Kozhikode, and Kerala, India is engaged in manufacturing and marketing of high quality Cold Twisted Deformed(CTD) Bars and Rods and Thermo Mechanical Treated (TMT) Bars Quality M.S Ingots. They ensure their quality through ONLINE COMPUTER CONTROLLED QUENCHING BOX manufactured and erected by M/s RA TMT Bangalore whose technology is approved by the auditors of CRM(Centre For Research in Metallurgy) Belgium for using the “TEMPCORE” Trade Mark for their products i.e., the license/trade mark issued to the products quality (quality parameters)confirming to the international standards.

STRENGTHS
The company has obtained ISO 9001-2000 certification
Centralized management
Good training system
Good organizational climate
Excellent infrastructure for manufacturing the products
Skilled employees
Availability of iron ore
Availability of labour at low wage rates

OPPORTUNITIES
High demand of product
Introduction of promotional activities
Expansion of distributional areas
Unexplored rural market
Export penetration

THREATS
Competition from other manufacturers
Raw material cost is high and increasing
Transportation cost is high
Slow industry growth
Technological changes
Price sensitivity and demand volatility

FINDINGS,CONCLUSIONS,SUGGESTIONS
FINDINGS
Minar ispat pvt ltd produced high quality goods with QC techniques. High...
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