Marketing and the Health Care System

Topics: Health insurance, Health care, Blue Cross and Blue Shield Association Pages: 2 (1175 words) Published: October 26, 2014

Tanya Brown
Strayer University
305 Health Services Marketing
Professor Charmaine RhamesMay 5, 2013
Marketing and the Health Care System
Today, most people get their health insurance through their work. But every year, more and more people are choosing to shop in the private market for a health care provider. Many people depend on Blue Cross Blue Shield in the state of Alabama for their health care provider. Blue Cross Blue Shield of Alabama is affordable, portability and customization is why so many people in the state of Alabama have it. Determine the direct impact of marketing for the health care provider you selected. The direct impact of marketing that Blue Cross and Blue Shield of Alabama has is that it offers coverage plans to corporations, individuals and senior markets. They are independent agencies that branch off of Blue Cross and Blue Shield Association, that provide healthcare coverage. They are known on almost all of the social media websites. They can be connected on Facebook, they have videos on YouTube, be followed on Twitter, and they have a blog. To find the up-to-date information they have their own web page the consumer can go to. Outline a strategy for the health care provider you selected to determine the utilization of its products or services. Blue Cross and Blue Shield of Alabama offer a variety of insurance products that will supply anyone with coverage whether it is a small group, large group, small business or individuals. Blue Cross and Blue Shield of Alabama have partnered with the federal government to process Medicare and Alabama All Kids for a fee-for-service claims and payments. These benefits help families that would not be able to take coverage out on their families. Alabama All Kids of Alabama will cover children that do not qualify for Medicaid. Therefore, there should not be a child in the state of Alabama without insurance. We the Healthcare Reform that will be coming...
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