1st Quarter Hand-out
HEALTH 4 HANDOUT
Consumer Health – refers to the state of well-being of a person who uses information, products and services that directly effect on his or her health. (Wise selection of health products) Health Information – refers to the data and facts about health products and services that a consumer gets from media and people, including professionals and agencies. Health Products – refer to substances, materials, or equipment prepared or manufactured for you to buy and use for the maintenance of health and the treatment of diseases. Examples: eyeglasses, treadmill, blood pressure monitor, medicines. Health Consumer – Those who use health information, products and services. Health Services – These refer to health information furnished, actions, and procedures performed to help satisfy you needs and wants as a consumer Examples: medical and dental consultation and treatment, services from barber shops etc. Consumerism is a social and economic order that encourages the purchase of goods and services in ever-greater amounts
DIFFERENT TYPES OF CONSUMER
Spendthrift Consumer - One who spends money recklessly or wastefully (Asiong-Aksaya). Close fisted Consumer – Unwilling to buy something. Hoards money but deprives himself of the luxury of buying what he/she needs. Wasteful consumer – lavishes himself with anything indicates luxury Bargain addict - Favourable to the buyer.
Intelligent consumer – Priorities his/her needs and limits purchase to his ability to pay. Panic buyer – He/she hoards unreasonable quantity of supplies that contributes to price increases and shortages Impulsive buyer – He/she is easily tempted by special offers
Two Sources of Health Information
1. Professionals such as physicians, scientists, health or science teacher. 2. Government health agencies such as Department of Health, Bureau of Food and Drug Administration. 3. Educational Institution
1. Customs and Superstitions
2. Information based on ignorance and prejudice
3. Commercialized health information and paid health advertisements in media
DIFFERENT ADVERTISEMENT APPROACHES/APPEAL TECHNIQUES TO LURE CUSTOMERS
1. Bandwagon Appeal – This kind of advertisement says that everyone is using the product. 2. Snob Appeal – This kind of advertisement, claims that if the consumer will buy and use the product he/she will be the one of the very few who have purchased a high-quality product. 3. Testimony Appeal – Well-known people and celebrities are chosen as product endorsers. 4. False Image Appeal – This Advertisement promises a better and more successful life for those who will use such product. 5. Humor Appeal – This advertising usually uses funny songs or jingles, slogans or illustrations to catch the customers’ attention 6. Reward Appeal – This advertising uses prizes and bonuses for product buyers. 7. Scientific Evidence Appeal – This advertising uses scientific fact to describe the product. (Doctors, dentists, or medical technologists are used as product endorsers)
GUIDELINES ON THE PURCHASE OF PRODUCTS AND SERVICES
General guidelines to help consumers select the appropriate products and services that they will patronize: 1. Identify which products and services will be beneficial, harmful and useless. 2. Know the local laws and regulations that protect consumers 3. Locate reliable medical, dental and nursing services.
4. Apply knowledge acquired with respect to personal goods and services.
ADDITIONAL GUIDELINES ON THE PURCHASE OF PRODUCTS AND SERVICES 1. Buy only medicines prescribed by physicians
2. Get prescriptions only from physicians
3. Buy products that have passed the standards set by the (BFAD). 4. Do not buy medical products and apparatuses from fake doctors 5. Do not swayed by propaganda advertisements
6. Report deceitful health practices to the authorities
7. Read the labels of processed, bottled, and canned goods; and look for the nutritional...
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