Nowadays the world changes in so many parts such as environment, economic, cultural, technology and so on… And all of those things will be effect in a business. Especially, technology has change really quick over last 20 years. It is made the word seem smaller and make people closer .Communicate today has changed from personal to more dialogue as sharing information, sharing videos, photos and other multimedia content. It is accomplished through the development of technology in both hardware such as smart phones, laptops and software as all social networks, email, and mobile software. We can easy see that the most outstanding changes in technology is Web Site, Social networking, smart phones, Internet shopping .it affect in communicate with our customers, suppliers, government and public. We can easy deny that the internet is growth up and change every day. ‘’The Internet is probably the most revolutionary idea since the invention of cell phones’’ (How the internet is changing life and business, 2014). It is the best opportunity for company doing marketing to attract customers. ’’Around 40% of the world population has an internet connection today. In 1995, it was less than 1%. The number of internet users has increased tenfold from 1999 to 2013’’ (Internet Users,2014). Furthermore, the development of hardware devices such as smart phones, tablets, computers also changes the way people communicate with each other. Communication within the company and outside the company has changed compared to the past. it made our communication in business is more faster and easier .
Firstly, we can easy see that Word Wide Web is more commonly to communicates with customer. They can buy or do research by the web pages online and don’t need to go the showroom or a store to decide what they want to buy. “According to PC magazine,58% of people research a product or service provider online before buying”(e-shock 2020,Macheal de Kare-Silver,p.135) .Amazon is a successful company...
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